After years of development, the new referral program was ready to launch and quickly needed a retail campaign to promote and educate guests. I created the lockup of the headline "Share the Shine" and created a few concepts that were presented to the retail team. 
The visual elements and color scheme of the campaign underwent multiple revisions. 
The finalized assets, which included snap signs, decals, and digital assets, were printed and shipped to our franchise partners sites.
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