![](https://cdn.myportfolio.com/1496c929-f1af-4422-9744-f73a83278561/ed490d74-7406-4e39-8210-a133c7610741_rw_1200.png?h=9f6b5e384b60cb613fcef38dba778fa4)
After years of development, the new referral program was ready to launch and quickly needed a retail campaign to promote and educate guests. I created the lockup of the headline "Share the Shine" and created a few concepts that were presented to the retail team.
![](https://cdn.myportfolio.com/1496c929-f1af-4422-9744-f73a83278561/cb2a181a-a7b9-4a2e-997c-f70a47681eb7_rw_1920.png?h=28bbcb5f62a70b0dccf0966babda5592)
The visual elements and color scheme of the campaign underwent multiple revisions.
![](https://cdn.myportfolio.com/1496c929-f1af-4422-9744-f73a83278561/c5720792-3534-4aa5-8b6b-04b96b88fdc4_rw_1200.png?h=88128ed1acc1d02d3524529ab6fa6b11)
The finalized assets, which included snap signs, decals, and digital assets, were printed and shipped to our franchise partners sites.
![](https://cdn.myportfolio.com/1496c929-f1af-4422-9744-f73a83278561/cc928717-9028-4f65-a835-ca7bef770c59_rw_1200.png?h=067a933481162838a0b3713525642096)
![](https://cdn.myportfolio.com/1496c929-f1af-4422-9744-f73a83278561/52afd492-7934-4c26-a9a8-dba6f1a32d79_rw_1920.png?h=0d4518e6eb37f1e3a91e64441edbe9f7)